52 Behaviors in 52 Weeks: Week 2 — The Role of Customer Emotions and Your Product

Understanding how customers think.

Mike Curtis
The You Design System
8 min readMay 6, 2024

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52 Behaviors in 52 Weeks is a weekly exploration into the psychology of user experience design and the nuances behind customer decision-making. This series unpacks how human behavior impacts digital products, offering actionable insights for designers, product managers

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Mike Curtis
The You Design System

Senior UX Designer / New articles weekly on design & self-improvement / Helping you design the "UX of You" / 22+ years in design, marketing, & sales.